b 137 Group — Social Media Strategy · Redorange

Redorange × 137 Group · 2026

The 137 Group
Marketing Strategy

A bespoke marketing strategy crafted by Redorange to elevate the social media presence of Malta's leading hospitality and lifestyle group.

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About This Strategy

Four Brands.
One Cohesive Vision.

Following a comprehensive audit of the 137 Group portfolio, Redorange identified key opportunities across both digital and physical channels. This marketing strategy document provides a focused 30-day roadmap for 137 Degrees, Bottega Vecchiarelli, SCOOOP, and Brunch Brunch, prioritising foundational improvements that will create momentum for long-term growth.

The Brands

Select a Brand to Explore

137 Degrees

137 Cafe

Malta's premium café and dining destination — where craft coffee meets a carefully curated culinary experience.

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Brunch Brunch

Brunch Brunch

A vibrant all-day brunch concept celebrating bold flavours, fresh ingredients, and an irresistibly social atmosphere.

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Bottega Vecchiarelli

Bottega

An artisan Italian dining experience rooted in authentic tradition, premium ingredients, and warm Mediterranean hospitality.

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SCOOOP

SCOOOP

Malta's beloved artisan gelato brand — indulgent, playful, and endlessly shareable in every flavour and every season.

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